https://rosehesse.com/portfolio daily 1.0 2025-12-10 https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1501563132837-6NNL1BCJ93S1HCDFMGIL/mweb_filters_before.jpg Work The previous stacked filter buttons tested poorly when there was more than one filter category https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1501562102940-EMBS53UB58XXZ9VW1WHS/2017_0602_mweb_filters.jpg Work Specs for user flow https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584650597935-NBI5KB8WA8KQ28HH5OWQ/Feedback+loop+elements_1.png Work Competitor feedback loops used the same four elements: a helpfulness indicator, a page where travelers can see their contributions, a positive feedback summary, and helpfulness playback on individual reviews https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585067034229-UGY9IFBOJD5XKYTWKEZR/PWA+redesign.png Work Pages were simplified and redesigned with the new design system https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584661235640-A6JDZW1JD1089RGPR7RC/Expedia+Feedback+Loop.png Work How Expedia might use those elements to create a motivational feedback loop https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584656027330-3Z2GC9I506XCPX33FKNZ/image-asset.jpeg Work The existing experience was a dead end https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584654779585-LVTXX4OSI7Q9YH7HPP4W/Explorations+1.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584654536450-JCJMVKLCTK6YLC21112H/Mobile+wireframes.png Work Mobile wireframes https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584662444738-8JI24IBMPK9IS25UKISB/Cover+image.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584654804074-ONVZABVTZDCKXYEP1Z4U/Explorations+2.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587085474786-MDTFFIRIBOMJH9DXKV3Q/Scenario+1+-+Conceptual+prototype.png Work Interactive prototype for user testing https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587089319326-PRQKN7EBWSI6VLRKJ1BE/Traveler+Q%26A.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587085317902-WQBFH7C8V1BDED3UXONV/Tools+for+discovery.png Work I use a lot of spreadsheets in the discovery phase. Here are screenshots from the Competitive Audit, Job of Components, and User Scenarios https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587085292013-YOSAAHCO0Q2RTU0XFD8R/MVP+flow.png Work Early flow diagrams helped us identify touchpoints for the user, the system, and the responder https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584416825736-2XM1M2GZMNBSTM8WMZM1/Interstitial.png Work Interstitials allowed us to collect the content that was most important, while still leaving a path for users to share more about their trip if they wanted to https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584421690089-26CIGUFCUSUTHXSGZL15/Question+Groupings.png Work Grouping questions by trip experience helped us create a form that felt more conversational https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587076339192-C3KUP8MJB7U96RM9Z725/Form+friction.png Work Mapping friction in the existing form https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/087048eb-9201-4228-9b71-0d20d9f69d20/My+Reviews+in+hand.png Work Our northstar hotel review form https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/51436ff7-0d6c-4526-8306-8a757f2402b0/NPR+Pain+Points.png Work - Make it stand out Top pain points from our NPS survey https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/b350c8de-8d54-4d43-82c4-9580d2d0e52e/Prototype.png Work - Make it stand out Conceptual prototype using existing colors and styles used to align clients, execs, product, and engineering. https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/d3956acc-9103-460a-957b-2ac166035391/OId+Portal+Home-stroke.png Work - Make it stand out The old patient portal https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/746b43ac-4cd4-49b4-8e3e-49aedaeec8e4/Wireframes.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/f31aa943-a9dd-439d-a1ad-be6c9a11556f/User+Persona.png Work - Make it stand out User persona https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/e105ba9f-2c78-4d28-91e9-fdc080a061a7/Ecosystem+Map.png Work - Make it stand out Map of the various patient-facing services https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1477862451866-KQFSJ42IV1J9VOI03BQB/SEO_Nav.jpg Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1487207763457-FQQQNL3O5OY4OB2E4VDD/Email_Preferences.jpg Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1487710901414-BWXKU0ZCCAS0VRL7IUPD/Search_01.jpg Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1501134401284-U1FRQMKPXF2JEC24OLMP/mWeb_Filters.jpg Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1501629722428-GAR77H8QSN9GE793RLRE/INCITE_Brochure.jpg Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1584663236972-RDHZ7LQ2LG16GCOAPARQ/Your+Reviews_Nav.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587086344827-S2Q5FBHE7LNYK1WF9B8T/QA_Nav.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1735345846702-YC5WVJ1NT5GBSO6Z71YP/My+Reviews+in+hand+cropped.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1735348322795-EXDQF1MNV99UUPKH3E9F/Ipad_Portal_Homepage+cropped.png Work https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1735349011948-WELTEYZMMO2QBF2J14XH/computer+loyalty.png Work https://rosehesse.com/whimsy-2 daily 0.75 2024-12-27 https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585699542139-31X35P3OD9K2RM8PRKMX/End+-+night.png Play https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585702087307-QXT0S0KPINF9TEC33VTD/Build+-+head2.png Play Build: Our metal worker had a CNC machine, so I designed the dragon heads and legs in layers of steel with copper accents https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585698390513-E4YESEKH8C1C14VGVWDK/Build+-+Pendulum.png Play Build: Detail of the weighted pendulum https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585699434546-GLPHF5NHCTK3L5252D00/End+-+day.png Play https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585699450827-RXQZYLRVVWQXUFFB3LWN/End+-+dusk.png Play https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585697757237-1I8UGDOIY4XPOLK1ZHUF/Head+close.png Play Close up of the finished head, blackened with soot https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585697718654-XRG6NVZ3TCI1K0YW6VWK/rendering_BG.png Play Design: contextual rendering https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585698724543-YZ09F9QTMOWC6S2O1EJM/Build+-+Cloud+Brackets.png Play Build: I was also able to design and cut custom brackets https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585698463489-L3SJ5J3LUEKDAEEL3TXV/Build.png Play Build: Puttin’ it all together https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585698415498-15WYL9UEK08CLE2Z6BZS/Build+-+legs.png Play Build: The curved legs of the tripod were made of laminated bent wood https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585697466659-PK58UZL5AB8Z4VN6P0IG/Initial+leg+sketches.png Play Design: Initial sketches of the legs https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585697611385-CRSM8W8TJYJAXPK8PKTY/rendering.png Play Design: The structural designer used my vector files to create an AutoCAD rendering https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1477780416667-3ITZKJNOD710NF5AUFWE/Torres_del_Paine.jpg Play https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1477780816662-SAHFY6IQZMFAHCEUD8DD/Whimsy_nav.jpg Play https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1487211332348-4WYG3E8J0BD2IUVM93IN/Dioramas_Nav.jpg Play https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1583893328511-PLU6NWYE1FSTTNHSVM0P/HourlyComic_1_morning.jpg Play - Morning https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1585697351162-JG14Z7SJ64KOY9UJZMER/Tan+Tien_Nav.png Play https://rosehesse.com/itinerary daily 0.75 2025-08-22 https://rosehesse.com/itinerary/2025/9/20/party-a-celebration-of-love-amp-vibrance monthly 0.5 2025-08-21 https://rosehesse.com/itinerary/2025/9/20/ceremony-amp-brunch monthly 0.5 2025-08-21 https://rosehesse.com/itinerary/2025/9/19/friday-night-dinner-amp-drinks monthly 0.5 2025-08-25 https://rosehesse.com/about daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/8e703726-fe84-4fd0-af2c-5112736dadf2/Roseandmeatball+-+Round+line.png About https://rosehesse.com/hello-nc daily 0.75 2020-04-24 https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587695881110-O3UEM3MHA8JHGPUPSE4S/01_TnL+2.png Navigating Cancer - interview follow-up In this case I shared user flow and states in the same file. Since I was working in Figma (which has a developer’s view) with existing design system components, detailed design specs (color, spacing, type styles) weren’t necessary. https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587696253849-IXDPCDFJ623EYJET7NXH/04_SEO+landing+-+before.png Navigating Cancer - interview follow-up BEFORE: Old landing page https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587696281132-050ZBXSRSEKWTSEGGROL/05_SEO+landing+-+after.png Navigating Cancer - interview follow-up AFTER: New landing page redesign (desktop & mobile) https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587696365087-IE7QVRIPYRR6K35KKWSW/06_Content+inventory.png Navigating Cancer - interview follow-up Content inventory. Green = has, red = doesn’t have, orange = somewhat has https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587696130329-IHEZ73I1PLECCQ67PBXG/03_high+fidelity+comps.png Navigating Cancer - interview follow-up High-fidelity concepts https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587696387360-9G5J6KR0YY7OVIPJU3P0/07_job+of+content.png Navigating Cancer - interview follow-up Job of content https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587696484354-VXC5VQP56I4RN0QIAM58/08_question+dialog+structure.png Navigating Cancer - interview follow-up Design with structure notes https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1587695905001-R5UCNMTWG4L9FB3NKRU6/02_UAT.png Navigating Cancer - interview follow-up Example of feedback from UAT. High priority fixes are in red, lower priority are in purple. https://rosehesse.com/landing-bedford daily 0.75 2024-12-27 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home - About Find out about our organization, mission, our methods, and the results of our decades of advocacy. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home - Take Action Ready to take the next step? You can become a contributor to our cause, or participate yourself. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1391287286405-92Z4A4R3T2ZSZAKNVS9V/image-asset.jpeg Home - Transient https://rosehesse.com/love daily 0.75 2025-09-25 https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728181824-EFGE2CKFI79J492O8IRZ/IMG_2406.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728176622-6BNBJTSPS1DWTLF2T3CK/IMG_2410.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728189053-0ELFPJ8F3VBAHFW0UFEF/IMG_2504.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728211431-J9A89IUGMZQB0LKCRI7N/IMG_3009.jpeg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728224128-B0CBHC3SYKZKSNU60PCI/IMG_5492.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728325069-2P6M4FZ7IOUCHEOWLSX8/IMG_8006.JPG Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728317636-CWF6B23KYEK1HDIW5TPV/A%26R.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728328547-RR26MBLKGVRMS22SCVGJ/IMG_5685.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728357074-6NF5MVETLJDJ26DMSKCM/IMG_2718.JPG Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728358598-9NEGKFCPJ6O5C5DDB9AT/IMG_2772.JPG Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728361309-SK4190THL11J59A4DOW6/IMG_2796.JPG Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/1755728367736-0PVFNAY8Q3LGA0QGDYLY/IMG_5210.jpg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/edf54bad-09f4-403a-b8eb-fc6dff3a5eae/IMG_3639.jpeg Love https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/66e8d523-4401-49de-b443-6aaa6230a028/Photo+QR+Code.png Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/580d77fae3df28929eb1ed8a/44732e24-a1c7-4592-8afd-2e22ac3a08f2/MyVenmoQRCode.png Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference.